The Visionaries Powering IFF Funding
IFF Funding is a proprietary trading firm empowering disciplined traders with access to professional capital and real trading opportunities. Our goal is simple - to build a transparent, performance-driven ecosystem where traders and the firm grow together.
Our Vision
To become the most trusted and innovative proprietary trading firm globally, recognized for our commitment to trader success, transparency, and cutting-edge technology that transforms how traders access capital.
Our Mission
To democratize access to trading capital and empower talented traders worldwide by providing transparent, fair, and innovative funding solutions that enable traders to focus on what they do best - trading.
Building Opportunities, Backed by Integrity
Our foundation is built on honesty and fairness — ensuring that every trader has a genuine chance to succeed in a real market environment.
We believe in creating opportunities through trust.
IFF Funding exists to help traders unlock their potential by providing capital, structure, and a community that supports long-term success.
Our commitment to fairness, innovation, and continuous improvement drives every decision we make.
Meet the team
Passionate minds. Proven experience. One shared goal - trader success.
Jane Cooper
CEO & Co-Founder
George's first foray into investing was at age 18, when he discovered he had a knack for the financial markets. His early experiences trading sparked a passion that he pursued at University, studying banking, finance, and investments while honing his skills in various investment and sales roles.
Esther Howard
Co-Founder
Drew's been in the financial services sector for nearly two decades. Fresh out of college, he went straight into a number of institutions. His experience led to launching his own brokerage, a venture that remains successful to this day.
Esther Howard
Head of Business Development
Alex has a solid background in financial sales and extensive experience with equity and derivative brokers, including MP Capital and Central Markets.
Dianne Russell
Chief Market Analyst
Planty is a seasoned expert with nearly three decades of experience in the financial markets. He began his illustrious career after graduating with a degree in Insurance and investment before starting work at Sun Alliance Investment Management. He focused on bonds and equities, which laid a strong foundation for his future endeavours.
Jacob Jones
Chief Marketing Officer
With over 13 years of experience in digital marketing, Danny is a growth-driven strategist with a deep understanding of performance marketing and content creation. His career began in sales, where he developed a sharp understanding of customer psychology before transitioning to marketing.
Guy Hawkins
Head of Customer Support
Sarah brings over a decade of customer service excellence to the team. Her background in financial services and passion for helping traders succeed makes her an invaluable asset to our support team.
